If you don't have an idea about how social media marketing can help you grow your business, then you should read this blog, and you will be satisfied with correct answers.
Almost over 2.65 billion people on social media platforms, that means your customer is already there. You need the right strategy to convince customers about your genuine product or services. This makes social media an important part of your brand marketing strategy.
But, it's not only enough to open an account on social media but also know where to start.
With this increasing percentage of the customer on social, it is very obvious that companies will use this platform to market the product and services to attract customers. Social media help companies to reduce the marketing cost by using a new way to market the product. For example, a company might now a partner with a fashion influencer to talk about the latest fashion trends like "What-Wear-How" with her followers rather than using the pamphlets and running ads in the paper.
Today almost every small business started using social media to increase the leads for the business. But the advantage of using social media isn't just getting leads.
Social media can generate highly qualified leads through advance and effective targeting. But the question is how can we use social media to generate the quality of leads for your business.
The answer is you need to start by promoting content on social media. For this, you need to write the content compatible with the interest of your followers or targeted customers. Design the visually appealing graphics, writing for your followers and social media audience, create a right call to action button.
This image is relevant to the content and easily recognizable
Social media always had, can and will help to improve your search engine ranking.
How? The domain authority of your website increases whenever your social media share rate increases. Ultimately this will improve the search engine ranking of your website pages.
But it's not just social media sharing, many customers visit your social media profile before hitting the website to gain a better knowledge of your business and brand before any purchase.
This profile visits will boost social media pages and increase the chances of getting rank in a search engine.
If you don't have a strong social media presence, then you are losing your great number of organic traffic. This means that you are generating traffic from the same restricted number of an audience that is currently following you.
This means you strictly need to expand your brand reach to generate more traffic.
But How do you generate traffic?
First, create a profile of your business on all social media platforms, then leverage these social media platforms by sharing relevant content on each profile. Remember your content should be unique.
Your effective social media presence will lead customers to go through the lead funnel, and then your product purchase page.
Another strategy is to make it easy for your audience to share your content with clickable buttons.
Social media is the best way to monitor your competitor's actions.
Social media allows us to monitor, and carry inspiration from competitors. You can see how they are socializing with customers, what type of content they are posting, what strategy they are using. It gives you a chance to learn from your competitors.
Learning their strategy doesn't mean you will use the same strategy. What works best for them isn't always work for you.
Monitor competitors on social media mean learning from their successes and mistakes. It also helps to self-analyze that where do you stand compared to them.
Social media is much more than just promoting and selling your product and services. It allows you to develop trust and develop loyal customers.
For developing a loyal fan base on social media your content on social media profile should be authentic, relatable, unique, and engaging for your customer.
Developing trust and generating this type of customer is not easy. One way to make it happen by taking the help of social media influencers. These influencers share their real experience about your product with their fans and this biggest advantage for your product.
Influencer's stories are real, genuine, and engaging, it is easy for people to relate to their stories trust the product.
Today every small business wants to be a big brand because we know that people prefer to buy from the brand they know
Social media helps you here.
Compared to traditional marketing social media puts your brand in front of your targeted audience faster and easier. Also, it allows your audience to think about your company, even when they are not.
Post related posts, creatives, cover images contents, and profiles photo on social media. Use a logo that will give an exact idea about your business. Place your logo at the right place, don't make it the reason for distraction.
For example, Look at the Adidas twitter profile the image is simple. They have added their logo as a profile picture and a message as the cover image.
For any business generating high quality, traffic isn't only a goal.
To succeed in business you have to convert that traffic into high-quality leads. But how?
The strong call to action button is important as it gives the customer direction of what to do next. Which help customer to feel motivated to make purchases.
Also, you can give an appealing call to action button on your social media platforms. This will encourage the customer to take the needed actions.
For example, have you noticed the swiggy facebook cover image? They are encouraging their followers to take their super package to get free delivery, no surge offers.
Organizing discounts and contests for a discount is a great method for your product and services promotion. Everyone like discount and every business achieves great sale with this option.
Arranging contests and discounts can also be very entertaining, it will help to increase your engagement level. This will also help to increase the awareness of your business product and services as people excitedly share the news of discounts with friends and family.
The screenshot below is a great example of planning a discount
If you started following all the steps we have discussed then your social media reach and leads will increase.
If done right and effectively, in the long run, social media can give you a cost-effective result. because as of today, google paid advertising is more costly than facebook paid to advertise, which means with social media marketing there is a huge return on investment. If you want to succeed in the business, you have to use social media as your first marketing step. Your business needs it. Every business needs it.
If you need the best social media marketing result you can reach us and check out the social media services page. If you know you are ready to use social media services but, wanted to speak with someone and learn more, then contact us or leave a comment below.