digital marketing

How-to-optimize-Google-my-business-leverage-for-sales 2020

Let's say you were looking for a restaurant for dinner

  1. Complete your business information and add a description
  2. Upload more and better images
  3. Respond to Google My Business reviews (yes, all of them)
  4. Create and upload videos

If you are thinking of visiting the non-veg restaurant for dinner, what will be the first action you'll do?

You will definitely pick your cell phone and search on google "non-veg restaurant near me".

All human beings take this action to find their respective needs nearby them. Therefore it becomes very important for business owners to get top rank for locals in search engines like google.

Google listing is a great invention we can say. You can get a piece of information with the help of a touch button, without having to land on the website from google listing. Google my business has become a great source of marketing for attracting new customers and sharing the unique information about the business. Also, a smart way for small businesses to generate leads and manage the information at free of cost.

This is why optimizing your google my business listing is important. Use this all information to completely optimize your google my business listing and grab the benefits.

What is Google My Business?

Google My Business(GMB) is nothing but a free usable tool that helps enterprises to manage their business online presence in google search and google maps.

When you search for any business name in google you may end up with their GMB "knowledge panel", a card contains important information about the company and business which customers want to know about local business.

You can see below google my business search result of business

Need and Expectations

As you can see the card display different information the customer would want to know:

  • Business Name
  • Business Type
  • Address
  • Hours of operation
  • Phone Number
  • Link to website
  • Images
  • Link to Google maps
  • Reviews
  • Overall Star Rating
  • Popular times to visit
  • Related Searches
  • And More

In a very short period, You can learn more about the business and you can decide whether or not you want to visit there.

Thinking about how Optimize Google My Business To Leverage For Sale In 2020 here are some strategies that can give you quality leads for business. Click to Tweet

1.Complete your business information and add a description

If you are managing the local business then it must for you to be updated about your business name, address, phone number, hours of operations, and business category. This information is the main source for your business to get rank locally.

Double-check all your important information on your google my business page and then cross-check it with the website information.

Ensure your messaging is constant across your channels. Choose your business categories

The category is the best way to differentiate your business from others. you can choose up to 10 categories for your business listing to show off your business services.

However, you have to choose one primary category which Google gives the most weight to. and secondary category discreetly.

For example, you can see in the below image we have selected our primary category as "Marketing Agency" as this category contains all the services we provide.

But for secondary categories, we have chosen main services names like web designer, advertising agency, marketing consultant, internet marketing service, and business development service to help us pop up for the searches that relate to our expertise area.

Need and Expectations

2.Upload more and better images

Businesses with photos grab more attention and are more trustable for any individual. Also, Businesses with photos receive 42% more requests to visit the location from the user on google, and almost 35% more traffic to the website than a business that doesn't have photos on GMB.

So it becomes necessary to add photos in your business to increase traffic and leads.

Let's say you were looking for a restaurant for dinner

One restaurant GMB listing only shows its logo, location, and storefront, how many chances are for you to choose that location and drive over there right away?

But if you were able to see the restaurant's internal images, their dining facility, clean area, happy customers eating food, you are going to feel more likely to visit that restaurant and taste the food, right?

Here are some examples of How to use images with GMB listing

Need and Expectations

Take interior and exterior pics of your office /showroom, so that people will clearly understand which is your building or how big your showroom is. upload more pics of your team, all the festivals you celebrate in your work are. so that people will get a great idea about your world.

If you run the business like a restaurant then you probably asked your customer to tag photos on Instagram, Facebook then why not on GMB?

3.Respond to Google My Business reviews (yes, all of them)

Review on your GMB page is an important factor in deciding whether or not people engage your brand.

Just check out the following research:

  • 97% of consumers looked online for local businesses in 2017
  • 85% of consumers trust online reviews as much as personal recommendations
  • 68% of consumers left a local business review when asked
  • 30% of consumers say they’ve judged a business based on its responses to reviews

Whenever people make purchase decisions they first look for the other opinions about the product. somehow we all do it. We want to learn from other experiences. Did they have a positive once or negative response? How will their experience help us?

Same way always responds to your reviews.

Need and Expectations

But one question arises: what do you do about one-star reviews and negative reviews?

Many businesses think the negative review will get un-noticed but this is not the situation. Many people refuse to purchase after reading this negative and one-star review. Thus, you need to reply to them as soon as possible. The people writing them deserve it and the people reading them need it.

4.Use posts to promote events, offers, and content

Like social media news feed, you can also post on GMB so that it will be shown up on google search and google maps.

So what kind of content can you post?
  1. Blog articles
  2. Company news
  3. eBook downloads
  4. Upcoming events
  5. Special offers
  6. Product promotion

You can post whatever customers want to know about you, your products, and your services.

When people clicked on the post, they were taken to a landing page with all of the outstanding details.

Need and Expectations

5.Create and upload videos

Nowadays video creates a great impact on people. People like to watch a video rather than text. So this has become a great source to communicate with your buyers. Customers get an exact idea of what your product or service is about. Hence, followers ultimately increase leads.

Need and Expectations

So, What are you waiting for? Create some videos that will attract the customers and upload them to GMB.

It only takes several minutes and could be the deciding factor in whether your customer chooses you over your competitor.